ISA vs taxable
ISA advantage
Share link includes your inputs in the URL.
Over 20 years at 7.0%, that's how much more you keep in an ISA than in a general account.
2026/27 rates · Last checked · Sources visible below
Side by side
ISA
£487,349
final pot
General account
£398,313
final pot
Where it goes (general account)
Of the gross gain of £233,675
£178,313
£78,004
Why ISAs win
Inside an ISA: no dividend tax, no CGT, no reporting on Self Assessment. In a general account, you pay dividend tax annually on any dividend yield above the £500 allowance, and CGT on the capital gain when you sell (above the £3,000 annual exempt amount). At higher rate, every dividend pound is taxed at 35.75% and every gain pound at 24%.
Estimates for illustrative and educational purposes only. Calculations use HMRC published rates and are not regulated financial, tax, or legal advice. Verify against your own tax position before filing or making financial decisions.